Cranky Thoughts & Muses

Would you buy this fella’s shit for USD100?

I first heard of this from the TVB series “Wasabi Mon Amour - 和味濃情 “. I laughed and shrugged it off, thinking another fictional item these script writers have came up with. It was mentioned in the series that it’s very expensive but good stuff. Then today, I read in CNN that a department store in London is selling it for $100 for one shot.

CNN Europe
10 April 2008

LONDON, England (CNN) — A London department store has started selling coffee for $100 a shot.

If the price sounds unappealing, then shoppers also have to overcome the unusual method of cultivation, which sees the coffee beans harvested from the faeces of an Indonesian jungle cat.

Even so, the Peter Jones store says the luxury blend — called Caffé Raro — is one of the world’s rarest and most premium coffees.

Made by the Italian company De Longhi, Caffé Raro combines Jamaican Blue Mountain and Kupi Luwak, two extremely rare coffees.

The beans of Kupi Luwak are harvested after first being ingested by Civet cats and only around 260 kilos of the coffee is produced each year.

“The cats select the best beans to chew. It’s rather like a natural filtering process,” Carie Barkhuzen, a spokeswoman for the upmarket store in London’s upmarket Sloane Square told CNN.

The coffee, which went on sale yesterday, is either available at $100 for a shot at the Peter Jones Espresso Bar, or shoppers can buy 100g packs of the coffee beans to take away for the same price.

“It’s not exactly flying off the shelves — it’s very expensive after all — but customers are buying it,” Barkhuzen said.

The proceeds from the coffee sales will go to charity.

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